Improved labor market efficiencies, advocacy, shared information and simply providing more real jobs to job seekers throughout the nation are merely a few important measures of success.
Video: Explaining the National Labor Exchange (3:09) more…
Sometimes mere perception can prove not to be “mere” at all..
Being a non-profit we (DirectEmployers Association) take our knocks every now and again, regarding industry perceptions, although we generally just ignore the ignorance. Generally mind you, not always..
Lately the ignorance has been focused on our new automated SEO platform, Direct SEO. A few have questioned our SEO experience and others have questioned whether a non-profit could handle what is involved with SEO platform maintenance. Well today I’d like to try and educate the ignorant.
RE: Experience
DirectEmployers has been working with Joel Cheesman for years regarding SEO traffic strategies and in 2007 we started slowly implementing the overall strategy on the JobCentral, National Labor Exchange. We slowly rolled out locations and member company pages with great success, growing from a few thousand pages to around 25,000 or so. The very next step was to add in occupational titles which again bumped the pages indexed by Google by thousands.
Rick Wehrle joined the DirectEmployers staff and coordinated the final phase of JobCentral SEO with Cheezhead. This phase jumped JobCentral pages indexed by Google to over a million and within the next few months search engine traffic directly to JobCentral had doubled. What many don’t know is that Rick was responsible for Monster’s search engine driver, Jobs.com. Rick was also responsible for rolling out an SEO strategy so powerful Google had to dramatically change their index and organic page policy.
Back to JobCentral’s new SEO success.. Since this automated platform had proven to be successful for JobCentral we (DirectEmployers) decided to replicate the platform and provide it FREE to our member companies. This is where all of the questions and ridicule starts, imagine that..
RE: Maintenance
The platform is automated, so maintenance isn’t a factor. Initial set-up is the most time invested, other than platform UI changes and updates. One word you should focus on.. A-U-T-O-M-A-T-E-D, we’re trying to do SEO smarter not harder.
Oh and I did I mention it’s FREE to DirectEmployers members? In an economy where companies are trying to cut costs, improve efficiencies and INNOVATE.. Free works awfully well.. Am I suggesting you stop using vendor SEO platforms? No, I’m saying plug in our Direct SEO platform and start owning organic search results. Companies will have the analytics available to ensure all vendors are providing better return on investment and we’ll continue to provide new and innovative products to support that very same initiative.
UPDATE: Direct SEO is now being used and BETA tested by nearly 80 member companies. In Q4 DirectEmployers will launch out of the current BETA product and release the platform to the balance of it’s membership, which currently includes nearly 500 companies.
Even since seeing the movie Minority Report I’ve been patiently waiting for touch screen computing. Then Microsoft started teasing me with these incredibly cool Surface videos a couple years ago which about sent my surpressed geekdom over the edge.
Then came iPhone.. THANK GOD! But that wasn’t quite enough.. It still wasn’t my PC and even though Microsoft showed us, through the Mojave experiment, that Vista was “cool”, it just wasn’t cool enough.
Windows 7, released later this month, complete with a touch screen and BumpTop software may have users ever so close to that Minority Report feeling. And no Windows 7 doesn’t integrate with psychic orphans or allow your vehicle to move at super fast speeds vertically up buildings. Windows 7 integrates with a touch screen, which allows the BumpTop software to take your desktop to an entirely different level.