I’ve been reading the “What web 2.0 means to me” on Jason’s blog over the past months, and was able to see his Web 2.0 presentation last week in Vegas. I was impressed with the content and message provided to the masses during his present. Although, after all of the videos and such I was left with this, “web 2.0 = make it work“.
I agree.. no question.. hands down.. But during my days at OCC and Monster.com we made it work, by cutting newspaper ad spends and providing incredible ROI with new technology. I believe “make it work” is inherent in any striving business model and was alive and well during web 1.0. How about make it work better?
How do we make it work better? It already is, you just have to subscribe to the fact that the internet is a dynamic and fluid creature, and automated technologies have been making most processes like job posting or multiple resume database searching easier for years. The first step is to stop using it as a virtual bulletin board or post-it note. We, as an industry, have moved past the need to manually post our jobs anywhere other than our own corporate career site, driving the process through our very own Applicant Tracking System (ATS), not a third party. That’s 2.0.
The JobCentral technology (plug), for example, pushes all company job links, to hundreds of diversity, military/veterans, local content, job search engines, and other relevant sites daily. Candidate traffic is pushed back to the specific job on the corporate site for application, added research, etc. That’s 2.0.
Companies are optimizing for organic placement on search engines (SEO) and putting search engine marketing (SEM) campaigns in place to drive active and passive seeker traffic. That’s 2.0.
The U.S. Marines understand their candidate demographic and have an awesome Myspace page, for FREE. That’s 2.0.
I could cite many of MY web 2.0 examples, but it would be easier to just say this “I believe Web 2.0 is the process of making online recruiting more cost effective and time efficient through technology, better processes and listening to what the COMPANIES need, not what we think they need. It’s the continuous process of making what we have better.”
That’s MY web 2.0. What’s yours?