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Archive for November, 2006

Providing POWER to the Candidate!

After reading through a product review this morning I felt the need to post about Jason Alba’s “Candidate Empowerment” tool.

“Anybody who’s done it knows that looking for a job is a full-time job in itself. So how can you better manage all the information the process generates? One start-up, JibberJobber, is building a relationship management service for job seekers.” - Rafe Needleman WebWare

First, I wanted to do the appropriate research and read what other bloggers were saying about Jason’s vision and JibberJobber. I found myself reading through a JibberJobber post, from early October, by Dave Mendoza, which is incredibly thorough and articulate, plus I didn’t have to reinvent the wheel. Thanks Dave!

After reading Dave’s post (hint, hint) I had a few additions, which lean more toward the corporate side of the house helping their job seekers.

As companies focus more on the candidate experience, with their corporate career site, they should also think about helping candidates manage their job search by offering JibberJobber as a FREE tool, especially the rejected candidates. Why? Providing JibberJobber, to these candidates promotes goodwill, the start of a long-term relationship with a candidate you may need down the road, and it’s just good business, especially if the candidate is, or could be, a customer. Moreover, if your company is going through outplacement, this is an easy MUST!

For Job boards and job search verticals the opportunity to provide a better candidate empowerment tool, to their job seeking masses, through a partnership with JibberJobber is a no-brainer, plus I understand Jason has a pretty handsome referral program as well.

JobCentral Meets Myspace

Why create a Corporate Myspace page? My boss asked this question and yours might also.

1) Added traffic never hurts.
Myspace.com represents tens of millions of unique visitors monthly, half of which are over the age of 35, that’s right 35+. So no matter if your demo is young or old the branding opportunity is great.

2) Web 2.0 - Make it work BETTER!
Myspace provides the ability to reach new prospects and the flexibility to create a corporate Myspace page including or excluding any of the areas offered by fully customizing your own corporate layout. For example, you will notice we allow people to Add JobCentral as “a friend”, although we do not present our friends network or comments from friends, meaning no questionable comments can be made and linking away through a perspective spammer is not an issue.

3) Provide an example and/or standard.
In most cases companies need a benchmark or example to stimulate possibilities. Consider this our crack at effective corporate Myspacing.

4) It’s FREE!

In closing, SimplyHired opened our eyes, at JobCentral, to these types of possibilities with their Myspace Jobs partnership and SimplyHired Myspace page, kudos to Gautam and crew. I believe many other job sites will follow in their “FREE TRAFFIC” footsteps, but the question is will Corporate America embrace this web 2.0 opportunity or watch it pass?

You can’t win if you don’t play.

Yahoo, Newspaper consortium conference call

You’ve read the press release and even some blogs concerning the new Yahoo, Newspaper pact. Yet you still want more.

No problem.. Check out the digitized replay of the “Strategic Partnership Between National Newspaper Consortium and Yahoo!” conference call, from earlier today. This replay will be available starting at 6:15 p.m. Eastern through next Monday.

Callers should dial 1-800-475-6701 (U.S.)
or
320-365-3844 (International)

The access code is 850149

A podcast is also available.

Yahoo HotJobs goes “Old School”

After posting “Google Expands into Newspaper” earlier this month, we find Yahoo HotJobs doing the same.

Today’s pact with Yahoo, in Sunnyvale, involves seven newspaper companies: Hearst, Belo Corp., Cox Newspapers Inc., E.W. Scripps Co., Journal Register Co., Lee Enterprises Inc. and MediaNews Group.

Combined, these publishers operate more than 150 dailies in 38 states, with a combined circulation of more than 12 million.
- San Francisco Chronicle

HotJobs postings can now be sold separately or as a Yahoo advertising bundle, by the aforementioned media groups. Even better, Yahoo will be provide Yahoo HotJobs, Yahoo search, and Yahoo advertising to the local newspaper websites, much like a Google, Careerbuilder combo offering.

If implemented successfully, Yahoo will have the account executives of over 150 dailies pitching this NEW online deliverable. AND Yahoo will be gaining the local awareness necessary to bring their Search Engine Marketing, and HotJobs, to the more traditional advertising crowd, trumping Careerbuilder and Google.

Dean Singleton, chief executive of MediaNews, the Denver company that owns the San Jose Mercury News and Contra Costa Times, said: “Many, many people have asked, ‘What will newspapers do to navigate into the online future?’ I will say this is the biggest answer we’ve had to date.”

For most big media groups, desperately needing an online revenue stream, this looks like the ONLY answer.


Get the latest on diversity issues in the workplace at Diversity Jobs.

GO BUCKS, Beat Michigan!

Simply said:

GO BUCKS! Beat MI-Chicken


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