Yahoo HotJobs goes “Old School”
After posting “Google Expands into Newspaper” earlier this month, we find Yahoo HotJobs doing the same.
“Today’s pact with Yahoo, in Sunnyvale, involves seven newspaper companies: Hearst, Belo Corp., Cox Newspapers Inc., E.W. Scripps Co., Journal Register Co., Lee Enterprises Inc. and MediaNews Group.
Combined, these publishers operate more than 150 dailies in 38 states, with a combined circulation of more than 12 million. ”
- San Francisco Chronicle
HotJobs postings can now be sold separately or as a Yahoo advertising bundle, by the aforementioned media groups. Even better, Yahoo will be provide Yahoo HotJobs, Yahoo search, and Yahoo advertising to the local newspaper websites, much like a Google, Careerbuilder combo offering.
If implemented successfully, Yahoo will have the account executives of over 150 dailies pitching this NEW online deliverable. AND Yahoo will be gaining the local awareness necessary to bring their Search Engine Marketing, and HotJobs, to the more traditional advertising crowd, trumping Careerbuilder and Google.
Dean Singleton, chief executive of MediaNews, the Denver company that owns the San Jose Mercury News and Contra Costa Times, said: “Many, many people have asked, ‘What will newspapers do to navigate into the online future?’ I will say this is the biggest answer we’ve had to date.”
For most big media groups, desperately needing an online revenue stream, this looks like the ONLY answer.
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Comments(1)
Sieze the moment Yahoo! …. the honeymoon isn’t apt to last long as competitors (particularly in the ‘employment’ space) are innovating and developing disruptive technologies and partnering relationships!