Online Recruitment beats out Newspaper
A report by Borrell Associates Inc. shows online recruitment to pull in $5.9 billion over newspaper’s $5.4 billion by the end of 2006, and it won’t get any better.
“Our projections through 2011 do not bode well for traditional recipients of recruitment spending,” stated a report by Borrell Associates Inc. “Of all forms, the only ones we see growing share over the next five years are online media and recruitment agencies.”
The report is also very skeptical about newspapers partnering with online job boards.
“In the end, the newspapers that fled to Monster or HotJobs wound up doing exactly what they shouldn’t: Abandoning a billion-dollar investment in their own product and building up brands they have spent years trying unsuccessfully to degrade.” - Editor’s Weblog
Maybe a new chapter added in this now newspaper Shakespearean tragedy, “Death by partnership”?
Checkout Las Vegas jobs at NVJobSearch.
Thanks goes to Tom
Chad,
Nice site. Thanks for mentioning our latest research on online recruitment advertising overtaking print ads. The reference to newspapers’ strategic moves being a “Shakespearean Tragedy” was a witty observation — and right on target.
Good luck with the site. The last dozen years have been a wild ride for online recruitment. But given what we’re seeing, you ain’t seen nothin’ yet! Keep providing good insight in this space.