Boeing recruiting goes Google
What challenges are companies facing when it comes to online recruiting?
- Raise the number of qualified applications
- Increase employment brand awareness
- Drive qualified traffic to corporate career site
- Fill priority positions
- Attract top talent
- Achieve better Return On Investment (ROI)
Those were Boeing’s recruitment challenges, and with the help of JWT, they found Google AdWords. JWT managed 90 days of AdWords recruitment campaigns for Boeing with great results, found in their case study.
“AdWords provided the lowest-cost advertising method employed by Boeing, yet it generated the greatest amount of traffic to the Boeing Careers sites - more than 14,500 prospects were delivered to the Boeing careers page during the course of the campaign.”
even better….
“AdWords let us use local targeting and optimize ads quickly to help maximize results.” - Sean Mulholland, Search Manager JWT Employment Communications
Cost effective, flexible, targeted, and simple. If your recruiting challenges are similar to those of Boeing, you might want to try Google. Just a thought…
Thanks for the support Chad. We are very excited about the success Boeing had using Google AdWords. If any readers have questions they can feel free to email me at jkatcher@google.com.
Thanks.
Jason Katcher
Google, Inc.
Not surprising, you will see more and more adopt this. I can’t believe how slow employers have been but also the ad agencies. Then again, HR are slow to change and do something different!
I got blogged
So I’ve been working with Google to produce a case study on our AdWords program with Boeing, and now that it’s official it seems that it’s been getting some attention (had a few people contact me regarding the release). Also,…
Thanks for pointing this out Chad… love to see signs that CPC recruitment advertising will catch on with employers!
Hi,
I found your blog via google by accident and have to admit that youve a really interesting blog
Just saved your feed in my reader, have a nice day