Wait a minute, Ozzy gets Freemium and you dont?

While stuck in traffic this morning and listening to the news on my favorite radio station, I hear Ozzy and Sharon Osbourne announcing Ozzfest 2007 to play 25 cities for FREE!

“2007 will forever mark the year OZZFEST spiked the concert industry’s punch and gave every head-banging American kid a reason to strap on an air guitar with the historic announcement that tickets to the summer’s premiere touring concert festival won’t cost fans a dime.”

Advertisers are picking up the tab, bands are playing FREE and have the opportunity to sell music and merchandise during the event. That’s what I call freemium OZZFEST style.

“We’re reaching the same point we did years ago when kids no longer wanted to pay for overpriced CDs,” compares Sharon Osbourne. “As a result, they found alternative ways of getting music. That’s what’s happening with summer touring in this country, it’s out-pricing itself. We started this and we want to keep it and we want to make it bigger and bigger each year by getting bigger sponsors to be involved with the festival and underwriting the festival. That’s what it’s about.” - OZZFEST NEWS

Parallels?

Kids wouldn’t pay and found alternative means. Employers have reached the same point where the market is extremely overpriced and they are finding alternative means to cost effectively connect with top talent. No, employers aren’t going to Napster for their candidates, but they are either leaving or using much less of their over-inflated standby.

The FreeFest 2007 stage is already set, who else will be joining the tour?

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