I believe in new technologies and the idea of web 2.0, although I have a firm belief of maximizing what web 1.0 provides before moving swiftly into the future.

The problem
Hiring companies buy job board resume database access for their recruiter(s) without getting the biggest bang for their buck every stinkin’ year. What do I mean?

Here’s an example/comparison
Company A buys a 500 job pack and manages the job pack to ensure every job is used within the specified time frame, due to the “use or lose” policy established by most job boards.

Company A also buys one resume database license for one year, which equals 20,000 resumes max per year, but only uses 5,000 resumes total. Why doesn’t this company leverage the talent they’ve purchased? More importantly, why isn’t this company ensuring all viewed resumes are downloaded into the corporate database, ATS or CRM? The “use or lose” policy is in effect for this investment also, meaning you’ve just lost 15,000 candidates.

Again, The problem
Companies spend hundreds of thousands of dollars a year without managing their resume database investment, only to continue spending more cash for candidate information they should already own.

The real world
In January Monster lowered their maximum resume views from 60,000 to 20,000 per year, without much employer angst. Why? Employers are not managing their current purchase and do not understand the opportunity to build their very own world-class talent network. Most resume database licenses do not even exceed the 10,000 views per year mark. I am using Monster as an example because Careerbuilder allows over 100,000 resumes max per license, per year. So, if companies are not maximizing their Monster investment, how well do you think they are maximizing their other database investments? Get the point?

The opportunity
Companies who have purchased these candidate databases have the opportunity to bulk up their ATS or CRM database by the amount of tens of thousands of candidates per license, per year. Using tools like, TalentHook or AIRS MyREVO will facilitate the transfer process while ensuring you are not duplicating resumes already in your corporate database.

In closing
Smart companies are learning how to create their own very world-class talent network by directing candidate flow to their corporate career site and smartly using vendors to build a world-class candidate database, infusing email marketing programs, corporate social networks, and CRM.

Leverage your investment!
Build your talent network!
Recruit Smart!

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