Remember when execution was the focal point of every idea? Well, in today’s environment it seems people are more entranced by “the idea” instead of focusing on the hardest and most important aspect of the process, execution.

During the DotCom BOOM new companies and technologies came out of the woodwork, with most going away just as fast as they surfaced. What was the problem? Well, in most cases it was poor execution, it certainly wasn’t the flowery white boarded idea. The idea is what sold the VC on spending the cash in the first place, but it was the lack of solid execution that killed the idea.

So, what is an idea worth? My answer, without the element of execution an idea is worth nothing but a big bloated sack of Whizzzz Bang.

Why the idea resurgence?

I don’t believe there is a resurgence; it’s just easier to share your ideas in today’s connected environment. For instance blogging has allowed people, like me, to more freely share these ideas with a community of hundreds or thousands daily. Unfortunately I’m hearing more fluff than I am blood, sweat, and tears of execution.

Even people who know the industry can find their heads in the clouds at times.

“One day, your entire life may be digitized.” - Dave Lefkow

Personally I hope I’m long gone before the days of hooking our young into Matrix-like pods become status quo.

“Ideas are the commerce of the 21st Century.” - Joel Cheesman

Joel’s one of the only guys I know who believes sitting in a bean bag chair naked eating Cheetos while conjuring up ideas should be billable.

I don’t want to kill the steady flow of ideas, I have a head full of them myself, although I would ask bloggers and pundits to focus more on realistic execution, instead of just the easy whizz bang fluff.

George Santayana once said “Those Who Forget History Are Doomed to Repeat It“, so remember the days of the DotCom BOOM and complete your ideas with great execution, not pixy dust.

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