Why Google Analytics? Why any analytics?
In a Google Analytics case study, Careerbuilder used Google’s FREE Analytics package to measure CB’s, offline, campus campaign effectiveness. That’s right, offline advertising campaigns, while most employers are struggling to compile simple online analytical data.
Hiring companies need data to understand the effectiveness of advertising campaigns, behavior of job seekers on their career site, usage, time spent, whose coming, going, where are they coming from, where are they going, and much more. If you’re going to build a destination location and contend for a top trafficked employer career site, you’ll need more than a just solid brand, you’ll need data. Analytics gives the necessary intellingence to make the very basic decisions regarding the corporate career site, content, online application, SEM campaigns, SEO, future development, and just about anything you can conjure up regarding your website. Unfortunately, companies are making uninformed decisions everyday because they do not have the necessary data to make intelligent ones.
Choose any analytics provider, Google Analytics does not have a corner on the market, although they have been open for business for awhile and are, my favorite word, FREE.
Good call Chad. I’ve been looking into Google Analytics for my blog. Just haven’t gotten around to implementing it yet.
I hope to hear of more employers using this, if not some other analytics solution for their career site.
It’s easy to plug into, and I can see exactly how certain posts are recevied worldwide.
Companies need to understand the necessity first, I believe our educational efforts are pushing analytics mainstream quickly. A handful of our members are using different analytics packages, with success. I’ll be looking to publish or distrbute case studies as the come.
Web Analytics in Online Recruiting
Measurement (thankfully) is an active issue and discussion topic in online recruiting, and there is a lot that can be done to track and measure Web-based recruiting efforts. From what I have seen, companies typically know that metrics are important…