Today I’m attempting to transition from across the pond, Job Board Penetration in Europe, and tackle the same issue here in the United States, market penetration for talent.

In March 2007, Google Sites captured 48.3 percent of the U.S. search market, while Yahoo! Sites maintained its second place ranking with 27.5 percent of U.S. searches. - comScore

Touting U.S. penetration of 48% and 27%, Google and Yahoo lead the U.S. search market and provide an extremely flexible and cost effective avenue of approach for active and passive recruitment strategies.

More search category intelligence from comScore:

1) Americans conducted 7.3 billion searches online in March.

2) Google Sites led the pack with 3.5 billion search queries performed, followed by Yahoo Sites at 2 billion.

Now lets turn our focus to the “#1 job board” in the U.S., which represents a much smaller 13% of the “job board category“, an extremely small fraction compared to the numbers displayed by Google and Yahoo! who play in the much larger “search category” sandbox.

Regardless which side of the pond you’re recruiting on, SEM with Google or Yahoo! will provide your company better market penetration and an innovative advantage over your competitors engaging top talent globally.

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The industry is flooded with numbers, especially the coveted “We’re NUMBER 1” position every job board works toward. Although what does #1 really mean?

“comScore, today released the results of a study on career-related Internet sites in Europe based on data from its comScore World Metrix service. According to the study, sites dedicated to online career resources, job search, and training attracted an average of 53.3 million European visitors per month during Q1 2007, an increase of 3 percent versus a year ago and 8 percent versus Q4 2006.”

According to comScore, the total European internet audience is 217.5 million and, as stated above, the “Job Board” segment consists of 53.3 million, which is less than 25% penetration, on the total.

As we dive deeper into the rabbit hole we find the “We’re NUMBER 1″ job board in Europe is Monster, which represents 8.4 million unique visitors per month and provides 16% active job seeker penetration, equating to 4% of the entire European internet community.

That’s right 4% market penetration = #1

So when you’re listening to all of the “We’re NUMBER 1” hype, just remember those marketing and recruiting dollars for the #1 European job board gives you 4% market penetration.

How do I get better market penetration for less?

Well, if the UK is any indicator of internet usage for Europe, then you might want to check out this comScore data pertaining to “Leading UK site traffic“. Google (88%), Microsoft (86%), or Yahoo! (68%) used alone or in tandem will provide tremendous penetration, performance, and flexibility for any recruiting campaign.

SEM with Google, Microsoft, or Yahoo! will provide your company better market penetration and an incredible advantage over your competitors trying to engage top talent.

This type of industry intelligence makes the everyday questions like “Which job board should we use?” or “Which CV database should we buy?” seem quite small.

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Shally and Dennis posed the following blogging questions to me yesterday and I thought I’d share my answers…

1) Why do you blog?
I blog to educate and share my professional point of view regarding online recruitment strategies and current topics.

2) What do you prefer to blog about?
Anything progressive and/or funny.

3) Where do you receive your inspiration from?
Misinformed pundits.

4) Who do you write your blog for?
My target audience is mainly high level strategic staffing and online recruiting industry professionals.

5) How much blogging has impacted your business/company’s recruiting brand?
My blog wasn’t created to boast our brand, rather to educate our current member companies and anyone else listening. Anything gained on the brand awareness side is gravy.

6) When do you find the time to blog?
On my couch watching American Idol or UFC Unleashed.

Many blogs have become great vehicles to build brand awareness, educate, entertain, and refute misinformation to audiences large and small. My boss, Bill Warren, posted yesterday which, I believe, embodies what blogging has become for many, a stump where a few years ago one didn’t exist.

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A very wise man emailed the following to me over the weekend and I thought on a Monday morning, over coffee, that a moment of clarity would be nice for everyone.

I hope you enjoy…

Moment of Clarity: Battlefield to the Boardroom

Courage, valor and honor. Not many of us could conquer our fears and handle the dangers of a battlefield. Even fewer could replicate that skill set atop a corporate hill. Find out what it takes to earn those stripes from retired army captain turned human capital management founder Arne Pedersen in his moment of clarity…

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Google couldn’t hold it in any longer, “SURPRISE!”

That’s right Google is continuing their push into the realm of document apps, adding a PowerPoint wannabe, clone, twin, whatever, to their current Docs arsenal.

When asked about competing with Microsoft Office, Eric Schmidt, Google’s CEO, provided the following politically correct Texas Two-step.

“We don’t think it’s a competitor to Microsoft Office,” and “It’s casual and sharing, and a better fit to how people use the Web. My guess is many companies in the audience are building products like this or other variants of this using the emerging architecture.” - ZDnet

I would agree “other companies” are also building Web 2.0-like doc apps, although this just means like Google, they will be competing with Microsoft as well.

Don’t get me wrong, I believe the dance is going to come sometime soon. But with these two giants, I really don’t see it being anything close to a Two-step.

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