May 31, 2007
UK Search Engine Marketing & Google
For all of my United Kingdom brethren!
If you’ve ever had a reason to check out Search Engine Marketing for recruitment in the UK, researching the PLAYER should be quite easy…

Thanks Heather!
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For all of my United Kingdom brethren!
If you’ve ever had a reason to check out Search Engine Marketing for recruitment in the UK, researching the PLAYER should be quite easy…

Thanks Heather!
Surface maybe cool, but how will technology integrate into the workplace of the future? CNN’s Kristie Lu Stout goes to the Microsoft headquarters in Seattle to see the company’s new innovative designs help the workplace - Check out the video -
I’m a big fan of the “short term parking” idea…
Back in February I shared a YouTube video that I labeled “Minority Report Computing“, which demonstrated future computing power using a touch screen system. Imagine my surprise when yesterday I read about Microsft Surface on TechCrunch and today on Matt’s blog, which inspired me to find and share the following Surface promotional videos. Enjoy…
Robert Cringeley takes the pulpit in his latest article titled “The Final Days of Google: It is going to be an inside job“.
Cringeley writes:
“Google is an amazing entrepreneurial petri dish. Yet at the same time, it is doomed to disappoint nearly every entrepreneurial type who works there. This is key: Google is sowing the seeds of its own eventual destruction. It can’t help doing so.”
Cringeley’s theory revolves around one of Google’s biggest attractions, 20% time, and how Googler’s inevitable rejection is the “fatal flaw“.
“It (20% time) is a brilliant strategy and one that would appear to be almost foolproof. Alas, that’s not so, for Google’s strategy for business immortality is fatally flawed and will ultimately kill the company.”
20% time, which brought us Gmail, is Google’s “fatal flaw“?
“With hundreds — and soon thousands — of Google employees vested and solvent, we’ll shortly see a dribble, then a river, then a flood of former Google employees with time, money, and experience, and some of them will have the drive to realize the dreams of those thousands of ideas that were rejected by their former company.”
Julian begs to differ… “After all, how many of us can keep fresh beyond 4 years doing any one thing? Don’t we need to disrupt ourselves to keep an edge?” and “Many large and very successful businesses have a model where they turn employees over every couple of years to keep JUST THIS KIND of freshness.”
Cringeley is correct in saying Google’s environment will shed incredible talent and ideas, although I agree with Julian’s explanation that new and brilliant talent will continue to flood into the Googleplex serving as a counter-balance. My personal spin says these circumstances will, in affect, make Google one of the world’s best incubators, creating new ideas and businesses otherwise left untapped, while remaining a sought after organization by top talent all over the world.
Call me an optimist… Cringeley views the watershed entrepreneurs as the downfall of Google, where I see the opportunity for new competition which will feed innovative thinking and market growth.
Check out the video of this article, kind of like a books on CD version, by Maurits Burgers.
One of my hobbies is Mixed Martial Arts (MMA), which is probably why I’ve noticed the UFC using YouTube, home page placement, advertising to promote Chuck Liddell vs Quinton Jackson during the past week. These types of advertising techniques, coupled with an awesome product, have helped the UFC become the premiere fighting organization in the world, pulling in more cash per event then The Sweet Science.
I believe video can be an incredible advertising tool, even for employment branding. Does anyone have any YouTube user demographics? Maybe LeeAnn from Hitwise can help?
For more information on MMA check out this month’s Sports Illustrated cover story.