UFC advertising on YouTube
One of my hobbies is Mixed Martial Arts (MMA), which is probably why I’ve noticed the UFC using YouTube, home page placement, advertising to promote Chuck Liddell vs Quinton Jackson during the past week. These types of advertising techniques, coupled with an awesome product, have helped the UFC become the premiere fighting organization in the world, pulling in more cash per event then The Sweet Science.
I believe video can be an incredible advertising tool, even for employment branding. Does anyone have any YouTube user demographics? Maybe LeeAnn from Hitwise can help?
For more information on MMA check out this month’s Sports Illustrated cover story.
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Yo, Liddell! Did Jackson hit you as hard as it looked? What a pile of garbage fight that was.
They both have my respect for merely stepping into the cage and letting 4oz. leather fly.