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Looking for a truly unique employment branding opportunity to attract talent and create BUZZ? Having problems gaining employment brand traction with your targeted talent communities?

I say FREAK THIER MIND!

A&E’s MindFreak, Criss Angel, has an incredible new promotion which is geared to attract unsuspecting individuals to his TV program by using a simple web interface, customized video, and a prerecorded telephone message. This is an extremely ingenious method of promotion, which could easily be adapted into a targeted multi-media employment branding delivery mechanism.

How do you set-up the MINDFREAK? It’s a simple 4-step process…
Step 1, Go to FreakYourMind.com
Step 2, chose a friend’s name from the database
Step 3, add in their phone number
Step 4, email a video link to you friend to start their MINDFREAK

How does the MINDFREAK work?
The video you just emailed, Step 4, is customized from the name you chose in the database and Criss Angel uses this name in the video. Criss also uses the phone number, you entered, to further the MINDFREAK and at the end of the video Criss instructs the viewer to stay close to their phone for a very important call. Minutes later the person, being MINDFREAKED, receives a prerecorded call from Criss Angel letting them in on the joke and asking them to watch his MINDFREAK show on A&E, which ends this targeted branding opportunity. The video and phone call pushes you to the FreakYourMind website ensuring you will perpetuate his viral marketing efforts to many of your friends. For example, a friend put the MINDFREAK on me, and since it was so quick and easy, I MINDFREAKed 6 others.

Companies don’t have to go to the lengths of this promotion to customize a video message, although I believe this demonstrates the ability to develop a multi-media branding delivery mechanism to create BUZZ and attract your target candidates.

No question, this is web 2.0 at it’s best.

Remember when NBC used a web interface combined with a viral telephone marketing campaign to promote The Office Season 2 on DVD last year? You’ll be seeing more of this type of marketing…

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After I posted “Ganging up on YouTube“, Hitwise was nice enough to provide more supporting material.

I love solid data, thanks LeeAnn.

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On Monday comScore posed the following question:

Which Site is the Next YouTube?

This question made me ponder… Even combined, are these sites ready for a rumble with YouTube?

Let’s start by adding the comScore stats from the following six (6) video sites:

Dailymotion.com - (comScore April 2007)
4.7 million - Unique Streamers
49 million - Streams Initiated

Metacafe.com
3.7 million - Unique Streamers
33 million - Streams Initiated

Break.com
3.1 million - Unique Streamers
32 million - Streams Initiated

Heavy Networks
2.6 million - Unique Streamers
5.9 million - Streams Initiated

Revver.com
2.6 million - Unique Streamers
8.7 million - Streams Initiated

Veoh.com
1.8 million - Unique Streamers
14.5 million - Streams Initiated

Grand Total of all six (6) YouTube competitors -
18.5 million - Unique Streamers
143.1 million - Streams Initiated

- VERSUS -

YouTube - (comScore March 2007)
53.5 million - Unique streamers
1.1 billion - Streams Initiated

I don’t believe this “Gang” of video providers is quite ready to take on The Jets, but we’ll stay tuned.

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Over the last month or so RecruitingBlogs.com has exploded with new users, new bloggers,content, forums, and just plain old fashioned social networking. Jason posted this video yesterday and I thought it extremely fitting to share with my readers.

What, you’re in the dark about RecruitingBlogs.com? Read more here, watch the video below, and check out my profile for starters. The blog-o-sphere, recruit-o-sphere, social network-o-sphere, and especially web 2.0-sphere is predicated on new technologies bringing like-minded professionals together, just like RecruitingBlogs.com.

Great job Jason….

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