Last month I blogged about YouTube advertising becoming mainstream, while asking the inevitable employment branding question “When are employers going to join the mainstream?“. I then ended the post by throwing a proverbial line in the water asking for YouTube demographic information, hoping for a bite… Not only did I receive numbers from our friends at Hitwise, but information from a Goo-Tuber, and the following comScore data…

Drink it in…

In the United States, March alone saw 126 million unique video streamers (visitors) and 7 BILLION video streams online – comScore

Now let us dive deeper into the YouTube information shall we…
45 million monthly unique users (US)
9th largest audience on the Internet
28.5% active reach in the US
2.2 billion monthly pageviews

The video viewing audience is engaged.
42 minutes per user per month
50 web pages per user per session

All ages are attracted to YouTube, not just kids.
18 & below – 8.3 million
18-34 – 9.5 million
35-44 – 9.4 million
45-54 – 9.7 million
55+ – 8.1 million

YouTube shows 46% of their users have income level above 75k and there isn’t much of a gender gap with males pulling 54% and fems 46%.

This all reminds me of MTV and the 80’s when “Video Killed the Radio Star”.

The radio star never died, although MTV pioneered music video by making it mainstream television content. Video is mainstream content online; the real question is when are companies going to leverage this new mainstream medium like, Sir Cheez?

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