Ask.com, what are they looking for?
The newest comScore search engine stats show Google’s continued choke hold on the search market with a towering 50% share in the United States, while Ask.com is still in the basement. (April-May 07)
Google Sites - 50.7% (3.9 billion searches)
Yahoo! Sites - 26.4% (2 billion searches)
Microsoft Sites - 10.3% (782 million searches)
Ask Network - 5.0% (384 million searches)
But are you asking yourself, umm.. errrr.. posing rather, the same question I am? How can Ask.com be a mere 5% of the U.S. search market after spending loads of cash on talking chimps in pants? - I pray you feel my sarcasm -
Okay so, the “Animals in pants” spots didn’t win over the masses, right.. Well, what about a new slogan everyone will embrace, like “The Algorithm“, and commercials where everyone gets what they are looking for? - enough sarcasm already -
Seriously, I do believe Ask.com users will get what they are looking for when using “The Algorithm”, unfortunately I don’t believe IAC Search & Media will get what they are looking for from this new advertising push…
Wait a minute… They are looking for more market share, aren’t they?
(45 seconds)
You gotta admit that’s a pretty badass commercial. I wonder if half naked chicks with katana swords will dance out of my screen for me if i do a search for “broads with blades”.
The commercial is hilarious and I do like the new Ask.com search interface, but it just seems like they’re trying to out-Google Google instead of coming up with better avenues of approach for search.. I do like the pop-up pics though…