Recruit STRONG!
I took my two boys out to the movies this weekend to see Bruce Willis in “Live Free or Die Hard“, the 4th installment of the Die Hard saga.
It was exciting and an easy pleasing film for two teenage boys, okay AND their Dad. Although I have to say that I was extremely impressed with a recruitment commercial, YES one of those pesky commercials that plays before the show.
I felt the following United States military commercial is a good example of how to create a STRONG recruitment message and then use different vehicles, theater marketing and YouTube, to distribute to the masses.
I think I’m all punned out…
Comments(1)
Apparently transformers is one big toy and Army recruitment commercial. Not that there’s anything wrong with that because it’s going to be G-D badass effen’ movie.