Video Stats and Ramblings..
Stats…
During the month of May, in the United States, 3 out of 4 internet users streamed video.
comScore reports – In total, nearly 132 million Americans viewed online streaming video in May. Google Sites also captured the largest streaming video audience with more than 64.9 million unique streamers, followed by Fox Interactive Media with 52.7 million and Yahoo! Sites with 35.0 million.
Stats and ramblings…
Is this the start of a global video phenomenon? Not the start, the United Kingdom and France have an even higher percentage of online video streaming, when compared to the United States.
Pure and simple, injecting video into your employment branding scheme will provide an entirely different dimension of messaging to perspective candidates, domestic or global. The statistics above, and below, demonstrate video as a widely accepted, mainstream communication, and branding vehicle for anyone willing to embrace it.
Go viral! Upload your video to Google, YouTube, or any appropriate video site allowing it to be shared for maximum exposure. Remember, in May, Google sites accounted for almost 50% of U.S. streamers online!
Last but not least, check out advertising programs which allow your employment branding video to have home page presence and more views.
Even more “stats and ramblings” supporting video:
- YouTube Killed the Radio Star
- Ganging up on YouTube
- Hitwise data supporting Video Gang Fight!
