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So you’re too much of a wimp to face your employer and strike in the real world? Well that’s not a problem at all, especially when you can picket safely and anonymously from the fluffy confines of Second Life?
One word… RIDICULOUS!
“IBM has a widely reported presence on Second Life which is now set to face, at the very least, a picket line of characters that come straight out of the darker recesses of wild imaginings.” - The Register
It’s nothing new, you’re having a bad day and need something to lighten it up, or you’re creating a new PowerPoint presentation and want to start with an ice-breaker, you know something funny. What do you do? You start searching for funny videos that will make you laugh, break the ice, or jumpstart your day.
How do you search for funny videos?
Earlier this month, Hitwise UK published some interesting metrics showing a correlation in changed search behavior for funny videos and YouTube popularity. What’s changed? Well, instead of using your favorite search engine (Google, Yahoo, MSN) and typing in the keywords “funny videos“, searchers are bypassing all other video providers by using the keyword “youtube“. This, my friends, is a vertical branding coup! And just another positive step forward for the YouTube team in leading and dominating a still young online video market.
This is no surprise since YouTube seems to be dominating every inch of the online video space, at least in the US. Look for this space to heat up even more with new general search sites, like MegaVideo, and tons of vertical search sites, like JokeFilms and the rest of the gang popping up, it seems, daily.
Good luck fighting GooTube guys.
Well, Homer and a large ad campaign that is…
Burger King struck pure advertising gold in July with the clever Simpsonizing of their commercials, which provided a 774% increase in site traffic. ComScore reports “The tremendous jump in (Burger King) traffic was attributed to tie-ins with the recently-released The Simpsons Movie.”
The end result is clever cross-promotion ads, below, and the ability to Simpsonize yourself, which gave Simpson’s fans more than enough reasons to visit BK.com and BK’s Simpsonize Me sites.
I have long thought of Alexa as more of a toy than a tool, but instead of focusing on my thoughts let’s see what others are saying.
Alexa needs an overhaul. It’s long since become less than useful. - TechCrunch by Michael Arrington
There are a number of flaws in the way Alexa operates. First of all, it’s terribly easy to spoof Alexa with the right requests to make it think your website is more popular than it really it…. Alexa seems like something that was invented 10 years ago and expected to withstand the ravages of time (and hackers). - Ugh!!’s Greymatter Honeypot by Owen
I have always doubted Alexa’s scores for two reasons: one we don’t know what the sampling size is, and two we don’t know who is being sampled. So it is impossible to derive any meaningful conclusion based on the Alexa score. - Thoughts from the edge of the ‘net by François Schiettecatte’s Blog
While Alexa is fun, there are better systems out there.. - TechWag
Measuring traffic levels for blogs, etc., would be difficult. But, Google and YouTube? That’s pathetic. - BPMonaco by Brennan
I’ve been saying it for a while now, but Alexa stats are utterly useless. - HireCalling by David Manaster
I’ll end all of the commentary with the following advice…
…just be careful with your Alexa proclamations. While an indicator of what’s hip, Alexa numbers are by no means an indicator of the larger truth. - Bold Internet Blog
I couldn’t have said it better myself….
MEMBER UPDATE:
After announcing the addition of VIDEO, to JobCentral Employer Pages, I was asked by several companies “Can we list more than one video?“…
But of course!
Check out some of the following companies who have already added video.
Xerox jobs and videos
Home Depot jobs and videos
Enterprise Rent-A-Car jobs and video
General Electric jobs and videos
Google jobs and video
Cisco jobs and video
Red Gold jobs and video
Providence Health Services jobs and video
It is my hope this initiative pushes more companies to leverage video on JobCentral and throughout their online recruiting endeavors.
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