Hitwise, your competitive intelligence answer?
Real analytical data and competitive intelligence is vital in understanding how to better leverage your corporate career site and since Alexa has been unofficially labeled as a TOY, I have received calls and emails asking for a good alternative.
Enter Hitwise… I was introduced to Hitwise by one of our members, via demonstration, and was instantly hooked. Why? DATA!! Not just plain old “How many uniques do I get per month” data, I mean data complete with ranking, charting, upstream traffic, downstream traffic, search behavior, demographics, lifestyle, and even conversion ratios.
Best of all, Hitwise provides the same type of data from your competitor’s site. That’s right, no more guessing how popular job boards and other hiring companies are driving top talent to their site. No it’s not cheating; it’s more like an open book test where all of the answers were highlighted by the smart guy in last year’s class.
For example, imagine having all of the top search engine terms that drive candidates to you competitor’s site. You could then apply those terms to your search engine marketing program, to siphon traffic (potential candidates) away from your competitors, while implementing your SEO campaign to rank better organically for those same terms on Google, Yahoo, etc.
Best of all, the open book tests don’t stop there, and luckily that smart guy has highlighted much, much more.
No, Hitwise isn’t free, but that’s the difference between playing with a toy and leveraging a tool. Check out a fairly quick Hitwise tour, and plug your reader into the Hitwise research analyst blogs (Bill, Heather, Robin, and Sandra) for new trends.
