BYOCS – Bring Your Own Case Study
RE: Web 2.0 Vendor Advice
The set-up:
Imagine hundreds of Fortune 500 companies focused on recruitment best practices, industry intelligence, technology, and labor market efficiencies. That’s DirectEmployers Association, a non-profit recruitment leadership group focused on more than merely round-table discussions, oh don’t get me wrong our monthly discussions are incredibly popular, although we focus on implementing and executing measurable initiatives, not just talking about them.
Where’s the advice? Patience, I’m getting there.
The situation:
Since DirectEmployers represents an extremely progressive group of staffing leaders from large companies, we are the target of every web 2.0 vendor in the world looking to spread the word of their new and bountiful offering to our membership. Okay, I get it, you have a great product. Although I won’t partner with a vendor unless they can provide results driven proof, a solid case study complete with hiring companies, preferably from one of our members, backing your data.
Hell, I’ll even blog about it if your numbers are solid and backed by hiring companies.
The Advice:
1) Vendors MUST have solid case studies available with real companies and real people available as references. 2) When presenting your case bring a user in to provide best practices and success stories instead of selling concepts laden with cool and hip web 2.0 buzz words.
Chad-fucius say… Provide examples of real success and you will receive real success in return. (a.k.a.) Find out what works and beat it too death with a stick!
Comments(4)
Chad-fucius…wow…one word comes to my mind…Chad-a-licious.
Kudos to Google who sent me a Boeing case study back in January.
I call it evidence based recruiting! If I don’t have evidence I say so – if clients know it is only a hunch based on your zillion years of experience, they can make a decision based on that rather than sales bull….
I’ll send you a couple of case studies :>)
Thanks Peter…