Earlier this month I had the pleasure of being interviewed by Ron Mott, Terry Pickard and Dwayne the cool camera guy (from NBC) while showing them around Fort Benning, GA. They were able to film an extensive physical training (PT) session and even made it to the AT4 range where they fired training rounds and witnessed 6 live anti-tank rockets slam into tanks downrange. I always try to show guests a good time when they visit ;o)
Archive for 2008
Comments (2) 12.29.2008
Chad gets some NPR (National Public Radio)
Monday, December 29th, 2008
It was the day after Christmas and I found myself in front of a microphone, wearing headphones and fighting the normal pre-interview butterflies at the brand new WFYI studios, just outside of downtown Indy. Then through the headphones I hear the voice of NPR’s Weekend Edition Sunday host, Liane Hansen and was unusually right at ease. Liane, who has hosted the show nearly 20 years, was a stranger although has an innate ability to make you feel comfortable allowing the words to flow. A perfect characteristic for a journalist wouldn’t you say? Thanks to Liane and NPR for recognizing the importance of what we, as a group, are doing to create a true National Labor Exchange which includes serving our veterans.
Comments (2) 12.17.2008
My 15 minutes officially started on CNN
Wednesday, December 17th, 2008Today my mug showed up on CNN’s American Morning program.. Check it out…
Comments (0) 11.05.2008
Beauty and the SEO Beast
Wednesday, November 5th, 2008Beauty
Over the past couple of weeks you might’ve recognized that JobCentral has undergone heavy cosmetic surgery. This new, more aesthetically pleasing and thoughtful design was developed to provide a better user experience…
The Beast
…while housing a combination of newly search engine optimized, geo-targeted, occupational coded, and company branded pages. (over a million for starters)
This launch is only the 2nd evolutionary SEO step for JobCentral and is now providing DirectEmployers member companies free Search Engine Optimization traffic.
Stay tuned for more free SEO product offerings…
Comments (4) 10.29.2008
Indeed’s Two Masters
Wednesday, October 29th, 2008Jonathan Duarte asks, “If Indeed is getting most of the content from ATS’s directly, why would they continue accepting content from a duplicate source that is not adding to their brand?”
Ever felt like you were suckered into a post? Awe, what the heck…
You can’t be surprised when I say Money is the answer, isn’t it usually? Indeed has smartly positioned themselves as a top traffic provider, and now find themselves in an unenviable predicament.
Master #1 (Job Boards)
Indeed is taking hundreds of thousands (maybe a million+) of duplicate content from job boards, although along with the duplication comes a handsome payday and without the cash Indeed wouldn’t have such a well known brand.
Master #2 (Hiring Companies)
The original content comes directly from corporate sites (Jonathan’s argument) and Indeed truly wants to work with companies to help them channel more traffic into their Applicant Tracking Systems, although the dollars spent by the boards (duplicate content) and having hiring company jobs already in Indeed’s search engine doesn’t make it an easy sell.
Indeed’s revenue decision
Indeed had a decision to make early on with regard to their direction of monetization. The direction, as with many companies, was to attack the low hanging fruit fast, which was the job board side. Why was it low hanging fruit? It’s simple really, many boards were already paying Google for PPC traffic and didn’t need educated on the success of SEM. It’s a much easier sales process for the guys and gals over at Indeed and I don’t blame them a bit.
Indeed’s master conflict
Now that Indeed is answering directly to the job boards, how would this affect their dealings with perspective clients who are hiring companies? Hiring companies want only their pure job content on Indeed, which will drive job seekers directly into their Applicant Tracking Systems, not to the boards. Now that’s a big problem because the lion’s share of Indeed’s revenue is coming from the job board’s and Indeed wouldn’t want to anger their biggest clients right? How does this hurt a job board? If you start taking down job board content (jobs) that would equal less organic content on Indeed, aka less FREE traffic.
Okay I’ll stop here for you to gather notes and your composure, moving on….
(conflict to be continued…)