Who benefits from Google and Indeed?
I’ve had a question running around in my head for well over a year now… What job sites use Google as their core traffic provider? So I thought I’d take some time perform some research, using Hitwise, and then it prompted yet another question… What job sites use Indeed as their core traffic provider?
So I took some time and gathered the following one week worth of data from Hitwise (week ending 3/8/2008) and thought I’d share… ENJOY!
Google provides:
80% of JobSearchUSA’s traffic
79% of JuJu’s traffic
73% of Jobs.net’s traffic - (CareerBuilder feeder)
61% of JobBankUSA’s traffic
50% of Flipdog’s traffic (Monster feeder)
48% of DiversityJobs.com’s traffic
46% of Simplyhired’s traffic
27% of Medzilla’s traffic and last but not least…
23% of Indeed’s traffic is provided by Google.
Indeed provides:
60% of JobKite’s traffic
57% of Jobkabob’s traffic
50% of AJE’s traffic
43% of FederalGovernmentJobs.us’s traffic
38% of AllRetailJobs.com’s traffic
35% of HospitalJobsOnline’s traffic
34% of Beyond.com’s traffic
26% of JobsInLogistics‘ traffic
21% of Dice’s traffic and
21% of ComputerJobs.com’s
I also found this to be notable: TopJobsUSA receives 24% of their traffic from Google and 25% traffic from Job.com.
Stepping back and taking a look at the big picture Google provides 12% of the traffic to the entire Employment & Training Category and Indeed provides 5%, which is actually pretty amazing.
Pretty incredible, although who are the winners and who are the losers in this scenario? Can recruiting be done more efficiently in today’s market by leveraging less, albeit more powerful properties? If some job sites are not diversifying their traffic wouldn’t it be easier for hiring companies to go straight to the prime source of the traffic instead of a middle man (ummm.. errrrr) person?
The message:
Grow, evolve, and diversify before it’s too late…
Chad, very interesting data…
does hitwise count google organic, cpc or both in those reports?
Chad,
Great information!
I think this is the “Job Board Marketing Secret” that most employers don’t know, and job boards don’t want them to know.
The bottom line is this… There is an inefficency in the market at the moment.
Job Boards realize this, and are capitalizing on it… and we should.
We (job boards) are generating traffic (job seekers) from SEO and Vertical Search Sites (Indeed, SimplyHired etc), and then reselling it to the employers. No problem… it’s our marketing plan.
…Great job for the boards who are doing a great job at SEO!
…Too bad for the employers who are buying this traffic instead of generating it themselves.
Over the coming months I think some of the forward thinking companies are going to realize this and start competing directly for SEO.
I predict the wave of SEO and SEM is coming in 2008.
The next wave of Internet Recruiting is here.
* Highly Targeted Traffic, both geographically and by job function.
* Relatively low cost, compared to purchasing “traffic” through job boards.
* Increased Company Branding, with the opportunity to be #1 in your niche, with no competition from other employers.
* Better qualified candidates… for 2 reasons:
1. Candidates visiting a corporate career site from a Search Engine is theoretically probably more interested in the specific company and position, compared to the candidate who applies to 100 jobs with the single click of a mouse.
2. The candidate who found a job/ company through a search engine is probably NOT applying to every other job listed by the employers competitors, by the nature of the process, this would require a lot more time and work.
Cheers!
Jonathan Duarte
Hi Chad,
Great stats!
Here in the UK we (Enhance Media) have been monitoring and collecting data on job boards for the last 6 years through a project called www.noras.co.uk
This year we ran surveys across 25 sites and collected data on over 40,000 online job seekers in the UK. One of the questions we ask people visiting a job board for the first time is -
\”How did you first find out about the site?\”
There is a significant disparity between those job boards who are successfully using search engines and those who are not…
officeRecruit.com - 62.8% (of users first found out about the site via a search engine)
exec-appointments.com - 46%
Londoncareers.net - 45.5%
Brand Republic Jobs - 44.4%
SecsintheCity.com - 44%
Third Sector Jobs - 43.8%
1JOB.co.uk - 35.9%
jobs.telegraph.co.uk - 35.7%
GAAPweb - 35.4%
fish4jobs - 34.8%
jobs.ac.uk - 33%
reed.co.uk - 31.6%
Guardian Jobs - 27.9%
The Jobs Mine - 26.8%
Blue Line Jobs - 25.3%
Changeboard - 24.5%
Prospects.ac.uk - 20.6%
jobsgopublic - 19.3%
tesjobs - 19%
s1jobs - 17.6%
Times Online-Jobs - 15.9%
Average All sites - 33%
The job boards over here really dominate the search market, some large corporates and agencies are catching up, but there is huge room for growth.
All the best
Alastair Cartwright
Director
www.enhancemedia.co.uk
www.noras.co.uk
So there are no forward thinking corporations using a SEO strategy?
There are several corporations using SEO strats.. A couple examples of J2W users:
http://thechad.jobcentral.com/index.php/2007/10/16/jobs2web-talks-optimization-at-directemployers-annual-meeting
http://thechad.jobcentral.com/index.php/2007/08/06/xerox-jobs2web-seo