When using older technologies many military organizations had to acquire and keep eyes on target until the target was no longer a threat. Today, using more advance technologies they have the ability to acquire multiple targets, then fire and forget while acquiring new targets or moving forward with the mission. This technology has greatly improved the military’s effectiveness in completing the mission.
In recruiting there are many types of “Fire & Forget” weapons in the war for top talent, but today I’m going to focus on one which has started to become more prominent in our community.
Job Feeds
It’s a rather easy premise really. Instead of posting your jobs to job boards, have them use your job feed (not by unsupported scraping) instead by using a supported xml feed. This cuts out the manual process past posting the job to your corporate career site and saves your company from paying for further transactional distribution costs and drives the candidates to your resume database no a third party. Having all your vendors using the same feed will consolidate your efforts tremendously and maximum provide control and metrics.
Using niche jobs sites?
If your organization uses a nursing specific job board just have the vendor parse out all of the non-related nursing jobs instead of transactional postings here and there. If the niche board is not technically capable or feels the need to charge you extra for this added “ability“, let them know they can have your business when they are capable and/or it becomes a standard no cost offering. I bet their technological and negotiation capabilities advance rather quickly.
Gather Analytics Data
You have now gained the control to properly direct all job seeker traffic to your corporate career site which will allow the compilation of analytics data regarding job seeker behavior from all job sites taking your feed. This behavioral information is integral in better understanding occupational / geography / skills / education gaps, keyword search behavior for specific occupations providing great SEM, SEO and other marketing insights as well.
Source to Hire Tracking
Since your jobs are consolidated into a single feed you have the ability to dictate the flow of job seeker traffic into your ATS. Armed with this control you have a new found ability to hardcode all of your vendors and candidates providing source to hire tracking data. This is an extremely necessary component of fire and forget tracking through job feeds which may work fluidly with the systems you already have in place.
Shameless self-promotion
DirectEmployers Association has helped many member companies manage this process at no additional cost because it abides by our mission to help member hiring companies cut costs, improve efficiencies and drive innovation.
Are you armed with smart bombs or sticks and stones?