March 17, 2008
Who benefits from Google and Indeed?
I’ve had a question running around in my head for well over a year now… What job sites use Google as their core traffic provider? So I thought I’d take some time perform some research, using Hitwise, and then it prompted yet another question… What job sites use Indeed as their core traffic provider?
So I took some time and gathered the following one week worth of data from Hitwise (week ending 3/8/2008) and thought I’d share… ENJOY!
Google provides:
80% of JobSearchUSA’s traffic
79% of JuJu’s traffic
73% of Jobs.net’s traffic - (CareerBuilder feeder)
61% of JobBankUSA’s traffic
50% of Flipdog’s traffic (Monster feeder)
48% of DiversityJobs.com’s traffic
46% of Simplyhired’s traffic
27% of Medzilla’s traffic and last but not least…
23% of Indeed’s traffic is provided by Google.
Indeed provides:
60% of JobKite’s traffic
57% of Jobkabob’s traffic
50% of AJE’s traffic
43% of FederalGovernmentJobs.us’s traffic
38% of AllRetailJobs.com’s traffic
35% of HospitalJobsOnline’s traffic
34% of Beyond.com’s traffic
26% of JobsInLogistics‘ traffic
21% of Dice’s traffic and
21% of ComputerJobs.com’s
I also found this to be notable: TopJobsUSA receives 24% of their traffic from Google and 25% traffic from Job.com.
Stepping back and taking a look at the big picture Google provides 12% of the traffic to the entire Employment & Training Category and Indeed provides 5%, which is actually pretty amazing.
Pretty incredible, although who are the winners and who are the losers in this scenario? Can recruiting be done more efficiently in today’s market by leveraging less, albeit more powerful properties? If some job sites are not diversifying their traffic wouldn’t it be easier for hiring companies to go straight to the prime source of the traffic instead of a middle man (ummm.. errrrr) person?
The message:
Grow, evolve, and diversify before it’s too late…
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