During the show last week I mentioned that Indeed supplies the big boards with enormous amounts of traffic. Using Hitwise I noticed Indeed is the #4 traffic provider for Careerbuilder and HotJobs, while this week moved from #9 to the #8 traffic provider for Monster.

Amazing yes.. but there’s more…

I have also noticed Indeed’s traffic numbers have surpassed Monster!?! It’s no surprise that Indeed is still on the rise, although it’s Monster’s plummet that has me scratching my head. Why would a company who has predicated their business model on job seeker traffic let it die on the vine? Also, since it is speculated that Monster is looking to be sold… How does this help their “perspective” auction block efforts?

The real question is…

Where is Indeed getting all of this traffic? According to Hitwise over 30% comes from search with the bulk (22%+) supplied by Google..

Smart SEO and I would venture to say even smarter SEM are the big factors, and whether you’re a fan of how Indeed is garnering traffic or not, it’s working.

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Google and Microsoft sites own penetration in France, Germany, and the UK. So, the question is… where are all of the European Search Engine Marketing or Search Engine Optimization business cases?

Read ‘em and weep…

Total U.K. Internet Audience - 31,514,000
Total German Internet Audience - 32,780,000
Total French Internet Audience -25,719,000
Grand Total - 90,013,000

Google Sites ranks #1:
in the United Kingdom - 27,957,000
in Germany - 22,685,000
in France - 17,811,000
Overall Google Sites provide 76% market penetration

Microsoft Sites ranks #2:
in the United Kingdom - 27,381,000
in Germany - 17,387,000
in France - 16,219,000
Overall Microsoft Sites provide 67.7% market penetration

With numbers like these, thanks Louise, traditional board models don’t stand a chance against top search engine penetration. I’m sure solid case studies exist in Europe..

Where are they?

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For all of my United Kingdom brethren!

If you’ve ever had a reason to check out Search Engine Marketing for recruitment in the UK, researching the PLAYER should be quite easy…

Thanks Heather!

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Today I’m attempting to transition from across the pond, Job Board Penetration in Europe, and tackle the same issue here in the United States, market penetration for talent.

In March 2007, Google Sites captured 48.3 percent of the U.S. search market, while Yahoo! Sites maintained its second place ranking with 27.5 percent of U.S. searches. - comScore

Touting U.S. penetration of 48% and 27%, Google and Yahoo lead the U.S. search market and provide an extremely flexible and cost effective avenue of approach for active and passive recruitment strategies.

More search category intelligence from comScore:

1) Americans conducted 7.3 billion searches online in March.

2) Google Sites led the pack with 3.5 billion search queries performed, followed by Yahoo Sites at 2 billion.

Now lets turn our focus to the “#1 job board” in the U.S., which represents a much smaller 13% of the “job board category“, an extremely small fraction compared to the numbers displayed by Google and Yahoo! who play in the much larger “search category” sandbox.

Regardless which side of the pond you’re recruiting on, SEM with Google or Yahoo! will provide your company better market penetration and an innovative advantage over your competitors engaging top talent globally.

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The industry is flooded with numbers, especially the coveted “We’re NUMBER 1” position every job board works toward. Although what does #1 really mean?

“comScore, today released the results of a study on career-related Internet sites in Europe based on data from its comScore World Metrix service. According to the study, sites dedicated to online career resources, job search, and training attracted an average of 53.3 million European visitors per month during Q1 2007, an increase of 3 percent versus a year ago and 8 percent versus Q4 2006.”

According to comScore, the total European internet audience is 217.5 million and, as stated above, the “Job Board” segment consists of 53.3 million, which is less than 25% penetration, on the total.

As we dive deeper into the rabbit hole we find the “We’re NUMBER 1″ job board in Europe is Monster, which represents 8.4 million unique visitors per month and provides 16% active job seeker penetration, equating to 4% of the entire European internet community.

That’s right 4% market penetration = #1

So when you’re listening to all of the “We’re NUMBER 1” hype, just remember those marketing and recruiting dollars for the #1 European job board gives you 4% market penetration.

How do I get better market penetration for less?

Well, if the UK is any indicator of internet usage for Europe, then you might want to check out this comScore data pertaining to “Leading UK site traffic“. Google (88%), Microsoft (86%), or Yahoo! (68%) used alone or in tandem will provide tremendous penetration, performance, and flexibility for any recruiting campaign.

SEM with Google, Microsoft, or Yahoo! will provide your company better market penetration and an incredible advantage over your competitors trying to engage top talent.

This type of industry intelligence makes the everyday questions like “Which job board should we use?” or “Which CV database should we buy?” seem quite small.

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