During the show last week I mentioned that Indeed supplies the big boards with enormous amounts of traffic. Using Hitwise I noticed Indeed is the #4 traffic provider for Careerbuilder and HotJobs, while this week moved from #9 to the #8 traffic provider for Monster.

Amazing yes.. but there’s more…

I have also noticed Indeed’s traffic numbers have surpassed Monster!?! It’s no surprise that Indeed is still on the rise, although it’s Monster’s plummet that has me scratching my head. Why would a company who has predicated their business model on job seeker traffic let it die on the vine? Also, since it is speculated that Monster is looking to be sold… How does this help their “perspective” auction block efforts?

The real question is…

Where is Indeed getting all of this traffic? According to Hitwise over 30% comes from search with the bulk (22%+) supplied by Google..

Smart SEO and I would venture to say even smarter SEM are the big factors, and whether you’re a fan of how Indeed is garnering traffic or not, it’s working.

Social Bookmarks

Comments(7)

Doug Berg, Jobs2Web, shares his optimization experience and knowledge with companies during the 2007 DirectEmployers Annual Meeting in Vegas. Doug provides a very strong and pertinent presentation, except when he takes a shot at the follicle challenged MC ;oP

Merck Jobs2Web metrics to follow….

Click here for the video with slides.

More related to Jobs2Web:
- Plug ‘N Play SEO
- Xerox is optimized with Jobs2Web

Social Bookmarks

Comments(2)

Early last year I introduced one of Xerox’s staffing leaders, a friend of mine who we’ll just call Dave to ensure his phone doesn’t ring off the hook after this post, to the concept of Search Engine Optimization for recruitment purposes. After only a few conversations Dave took the SEO ball and ran by researching providers and choosing Doug Berg and Peter Brasket’s Jobs2Web platform which was implemented in October of 2006

Just a few weeks ago Peter alerted me that he and the Jobs2Web Gang had just released a case study with some pretty impressive stats regarding Xerox’s recruitment SEO performance. So I took it upon myself to dive a little bit deeper than the numbers and give my friend Dave at Xerox a call, here’s the Cliff Notes version of the call:

Chad: Dave I’ve seen the case study showing traffic to your corporate career site has benefited tremendously from your SEO work with Jobs2Web.

Dave: Yes it has, during the past month or so our relevant job seeker traffic has exploded to our corporate career site and into our ATS.

Chad: Why did Xerox choose to Search Engine Optimize for recruitment?

Dave: Truthfully, what really pushed us over the edge was the Hitwise statistics you shared with me, which demonstrated job boards receive a ton of candidate traffic from search engines. I then went to Google and research job board SEO practices, noticing they were optimized incredibly well, even optimizing the Xerox brand for jobs. At that point we thought it would be more strategic to intercept that job seeker traffic with our very own SEO initiative.

Chad: And why the Jobs2Web platform?

Dave: Applicant Tracking Systems are NOT built for SEO and with the Jobs2Web platform our ATS provider didn’t need to lift a finger to implement, which is a blessing for everyone and was a big factor in our decision.

Chad: How were they able to implement SEO changes without getting your ATS provider involved?

Dave: The Jobs2Web team created an optimized site which they maintain, optimize with Xerox job content, and provide the correct links back to our ATS for proper job seeker application and tracking. Also remember, all new sites have to gain favor with the search engines and become “trusted”, which took some time with the new optimized site, but the results are really showing now.

Chad: Big question, what differences are you seeing when using SEO versus traditional job boards?

Dave: SEO has provided more relevant candidates, where we have noted job boards providing more irrelevant candidates, which equates into more work and lower efficiencies for our recruiting staff. We have adopted SEO to reduce reliance on job boards, provide more relevant candidates, and improve efficiencies. Through our research, here at Xerox, we were finding job postings on job boards just wasn’t bringing in the right candidates, which wasted our recruiters time and pushed us further toward the relevance model of SEO.

Chad: So you would advise other companies looking to improve efficiencies, relevant candidate flow, and better hiring toward SEO for recruitment?

Dave: I would encourage SEO most definitely! To me, it has become a proven avenue and just makes good business sense to invest in your very own corporate brand.

Chad: Last question… Dude, when are you going to get rid of the dorky looking guy holding his ear on your career site?

Dave: Yea, ummm, errr, I’m on it!

Chad: No seriously, he’s been there for like 2 years!?!

Dave: Dude I’m on it!

Right…

Big thanks to Dave for taking the time to answer my questions, relevant or irrelevant, about why he and Xerox chose to step into Search Engine Optimization for recruitment. I know of many other large employers embracing SEO and even Jobs2Web, one of which, Merck, will be presenting their case study at our DirectEmployers Annual Meeting in Vegas, October 11 and 12.

I am positive we will see more findings published, like these, focused on solid SEO recruitment case studies and testimonials from major corporations in the near future.

Checkout physician jobs on TheRecruiter.com.

Social Bookmarks

Comments(2)

Google and Microsoft sites own penetration in France, Germany, and the UK. So, the question is… where are all of the European Search Engine Marketing or Search Engine Optimization business cases?

Read ‘em and weep…

Total U.K. Internet Audience - 31,514,000
Total German Internet Audience - 32,780,000
Total French Internet Audience -25,719,000
Grand Total - 90,013,000

Google Sites ranks #1:
in the United Kingdom - 27,957,000
in Germany - 22,685,000
in France - 17,811,000
Overall Google Sites provide 76% market penetration

Microsoft Sites ranks #2:
in the United Kingdom - 27,381,000
in Germany - 17,387,000
in France - 16,219,000
Overall Microsoft Sites provide 67.7% market penetration

With numbers like these, thanks Louise, traditional board models don’t stand a chance against top search engine penetration. I’m sure solid case studies exist in Europe..

Where are they?

Social Bookmarks

Comments(0)

2 + 2 = SEO

The following comScore(2) and(+) Hitwise(2) data shows how Search Engine Optimization(=SEO) can help YOUR organiziation’s site traffic tremendously.

In December, comScore reported WikiPedia entering Top 10 in traffic.

Where is all of Wikipedia’s traffic coming from?!?

- Click here for full-size Hitwise chart -

“If it seems like Google is sending more traffic to Wikipedia than in the past, it’s because it is. The percentage of Google’s downstream traffic going to Wikipedia increased by 166% year over year (week ending 2/10/07 vs. week ending 2/11/06).” - Leann Prescott

As you can see from the Hitwise chart above, search engines are supplying around 70% of Wikipedia’s traffic, 50% from Google alone.

Again, 2 + 2 = SEO

Hat tip.

Social Bookmarks

Comments(1)