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Comments (0) 06.24.2010
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Direct SEO UPGRADES

Thursday, June 24th, 2010

**MEMBER UPDATE**

Over the past few months DirectEmployers has started migrating all 150+ companies using Direct SEO into the fully self-service enabled v2 platform at no cost. Just last month all companies using Direct SEO were successfully converted. This automated SEO platform, conversion and analytic package (Direct Traffic) was provided at no cost to DirectEmployers Association members.

Own the organic!
Direct SEO was created to help member companies own organic results on major search engines, providing relevant and free traffic directly into the corporate career site and applicant tracking system.

Frequently Asked Questions:

What is meant by “automated”?
The Direct Syndication platform automatically indexes job content from the corporate career site nightly and then feeds the data into Direct SEO where search optimized pages are created for every new job on a daily basis. These job landing pages are automatically categorized by location (Country, City, State) & occupation which is then used to create “categorized jobs landing pages”. This automated process allows search engines to read the job content creating a much greater search optimized footprint for member company jobs.

What is meant by “self-service”?
DirectEmployers is not an SEO consulting house, rather a platform provider. This means member companies’ using Direct SEO can build and manage their very own platform without having to pay exorbitant vendor fees.

What if I’m already paying for another SEO platform?
No worries, adding the Direct SEO platform will broaden the corporate SEO footprint for jobs and help member companies achieve additional page one rankings on search engine results pages. This will also allow organizations to compare, assess, benchmark and increase your relevant traffic odds by having more than one SEO “horse in the race“.

Will Google see the two platforms as duplicate content?
No, some member companies currently utilize multiple SEO platforms and continue to enjoy page one results through more than one provider.

Can my advertising agency manage our Direct SEO platform?
Yes, some well-respected advertising agencies have already engaged with DirectEmployers to provide expertise to their clients using Direct SEO.

Click here to find out more about Direct SEO and DirectEmployers Association.

Posted in seo | No Comments »

 
 
Comments (2) 02.19.2010
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Direct SEO leads the MARKET!

Friday, February 19th, 2010

DirectEmployers Association is known for bringing low/no-cost solutions to the market in an effort to help companies cut costs, improve efficiencies and drive innovation. Direct SEO‘s version 2 is DirectEmployers latest effort in helping companies reach for those goals with regard to search engine optimization.

Our member companies want SEO, although they don’t believe they should have to pay through the nose for it, which is why DirectEmployers provides the self-service Direct SEO platform to our members at NO ADDITIONAL CHARGE.

If a company merely wants to dabble in SEO they should be able to without paying outrageous prices. Furthermore if a member company wants to start getting serious about becoming “Google-friendly” they can turn to their internal team or their trusted agency partners to leverage this world-class SEO platform to reach their goals at substantially lower costs.

This platform allows all member companies to enjoy the spoils of SEO at all levels! Here’s an overview which starts to dive into the Direct SEO weeds.

(Presentation Link – 13:00 minutes)

About Brainshark, Inc.
Brainshark is the leader in on-demand business communication solutions. Our patented software empowers any business person to easily create, deliver and track high-impact voice-enriched presentations – available on demand. To learn more, visit the Brainshark website.

Posted in seo, technology, video | 2 Comments »

 
 
Comments (0) 01.26.2010
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Direct SEO v2 has arrived!

Tuesday, January 26th, 2010

DirectEmployers is happy to offer SEO programs to all our member companies at NO additional charge.

JobCentral SEO
This automated product is set-up to create hundreds if not thousands of specified optimized job pages for a specific member on the JobCentral domain, which in turn links job seekers back to the jobs on your site. This platform has already been engaged for all 500+ member companies.

Direct SEO
This product replicates the automated power of JobCentral’s proven SEO best practices on the company’s very own domain, which provides more relevancies to search engines driving prospective candidates to your Career Site. Direct SEO is also a FREE offering although you will need to contact a DirectEmployers Representative to enroll.

v2 has arrived!
The 2nd version of Direct SEO provides companies with control over their SEO through NEW administrative functionality. Now your company can build out SEO landing pages, map new occupational SEO hierarchy and allow SEO consultants or agencies to control and build your search strategies.

Take control of your SEO!

RESULT:
Over 100 DirectEmployers Association member companies have engaged the FREE Direct SEO program with outstanding results.

“Direct SEO was easy to implement. We have just started with this new product and are extremely happy with the early results.”
Eric Nunes, BT Americas

DirectEmployers Association is a group of over 500 hiring companies who are dedicated to innovation, efficiency, cost savings and pressing new value proposition. If you would like to become a member learn how by clicking here.

Posted in recruiting, seo | No Comments »

 
 
Comments (0) 10.14.2009
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DirectEmployers SEO clarification

Wednesday, October 14th, 2009

Sometimes mere perception can prove not to be “mere” at all..

Being a non-profit we (DirectEmployers Association) take our knocks every now and again, regarding industry perceptions, although we generally just ignore the ignorance. Generally mind you, not always..

Lately the ignorance has been focused on our new automated SEO platform, Direct SEO. A few have questioned our SEO experience and others have questioned whether a non-profit could handle what is involved with SEO platform maintenance. Well today I’d like to try and educate the ignorant.

RE: Experience
DirectEmployers has been working with Joel Cheesman for years regarding SEO traffic strategies and in 2007 we started slowly implementing the overall strategy on the JobCentral, National Labor Exchange. We slowly rolled out locations and member company pages with great success, growing from a few thousand pages to around 25,000 or so. The very next step was to add in occupational titles which again bumped the pages indexed by Google by thousands.

Rick Wehrle joined the DirectEmployers staff and coordinated the final phase of JobCentral SEO with Cheezhead. This phase jumped JobCentral pages indexed by Google to over a million and within the next few months search engine traffic directly to JobCentral had doubled. What many don’t know is that Rick was responsible for Monster’s search engine driver, Jobs.com. Rick was also responsible for rolling out an SEO strategy so powerful Google had to dramatically change their index and organic page policy.

Back to JobCentral’s new SEO success.. Since this automated platform had proven to be successful for JobCentral we (DirectEmployers) decided to replicate the platform and provide it FREE to our member companies. This is where all of the questions and ridicule starts, imagine that..

RE: Maintenance
The platform is automated, so maintenance isn’t a factor. Initial set-up is the most time invested, other than platform UI changes and updates. One word you should focus on.. A-U-T-O-M-A-T-E-D, we’re trying to do SEO smarter not harder.

Oh and I did I mention it’s FREE to DirectEmployers members? In an economy where companies are trying to cut costs, improve efficiencies and INNOVATE.. Free works awfully well.. Am I suggesting you stop using vendor SEO platforms? No, I’m saying plug in our Direct SEO platform and start owning organic search results. Companies will have the analytics available to ensure all vendors are providing better return on investment and we’ll continue to provide new and innovative products to support that very same initiative.

UPDATE: Direct SEO is now being used and BETA tested by nearly 80 member companies. In Q4 DirectEmployers will launch out of the current BETA product and release the platform to the balance of it’s membership, which currently includes nearly 500 companies.

Posted in seo, web 2.0 | No Comments »

 
 
Comments (0) 11.05.2008
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Beauty and the SEO Beast

Wednesday, November 5th, 2008

Beauty
Over the past couple of weeks you might’ve recognized that JobCentral has undergone heavy cosmetic surgery. This new, more aesthetically pleasing and thoughtful design was developed to provide a better user experience…

The Beast
…while housing a combination of newly search engine optimized, geo-targeted, occupational coded, and company branded pages. (over a million for starters)

This launch is only the 2nd evolutionary SEO step for JobCentral and is now providing DirectEmployers member companies free Search Engine Optimization traffic.

Stay tuned for more free SEO product offerings…

Posted in general, seo | No Comments »

 
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