Looking for a truly unique employment branding opportunity to attract talent and create BUZZ? Having problems gaining employment brand traction with your targeted talent communities?

I say FREAK THIER MIND!

A&E’s MindFreak, Criss Angel, has an incredible new promotion which is geared to attract unsuspecting individuals to his TV program by using a simple web interface, customized video, and a prerecorded telephone message. This is an extremely ingenious method of promotion, which could easily be adapted into a targeted multi-media employment branding delivery mechanism.

How do you set-up the MINDFREAK? It’s a simple 4-step process…
Step 1, Go to FreakYourMind.com
Step 2, chose a friend’s name from the database
Step 3, add in their phone number
Step 4, email a video link to you friend to start their MINDFREAK

How does the MINDFREAK work?
The video you just emailed, Step 4, is customized from the name you chose in the database and Criss Angel uses this name in the video. Criss also uses the phone number, you entered, to further the MINDFREAK and at the end of the video Criss instructs the viewer to stay close to their phone for a very important call. Minutes later the person, being MINDFREAKED, receives a prerecorded call from Criss Angel letting them in on the joke and asking them to watch his MINDFREAK show on A&E, which ends this targeted branding opportunity. The video and phone call pushes you to the FreakYourMind website ensuring you will perpetuate his viral marketing efforts to many of your friends. For example, a friend put the MINDFREAK on me, and since it was so quick and easy, I MINDFREAKed 6 others.

Companies don’t have to go to the lengths of this promotion to customize a video message, although I believe this demonstrates the ability to develop a multi-media branding delivery mechanism to create BUZZ and attract your target candidates.

No question, this is web 2.0 at it’s best.

Remember when NBC used a web interface combined with a viral telephone marketing campaign to promote The Office Season 2 on DVD last year? You’ll be seeing more of this type of marketing…

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Okay, I realize that lately I’ve been blogging more about Microsoft than usual. Truthfully, it’s not my fault when incredible technology like Surface, Seadragon, and Photosynth are being pushed out to the market, I’ve gotta say something.

Check out the following video, which demonstrates how Seadragon and Photosynth will change the way photos are used on the web and how virtual environments will be rendered.

Using photo data across the web is just the start.. Check out my questions below.

Questions:

1) What are the possible applications for this type of technology in the recruiting world?

2) How could this technology relate all job data, on the web, with candidate data?

3) Could this type of technology be used to propel candidate matching to a whole new level?

Hat tip

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Surface maybe cool, but how will technology integrate into the workplace of the future? CNN’s Kristie Lu Stout goes to the Microsoft headquarters in Seattle to see the company’s new innovative designs help the workplace - Check out the video -

I’m a big fan of the “short term parking” idea…

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Google couldn’t hold it in any longer, “SURPRISE!”

That’s right Google is continuing their push into the realm of document apps, adding a PowerPoint wannabe, clone, twin, whatever, to their current Docs arsenal.

When asked about competing with Microsoft Office, Eric Schmidt, Google’s CEO, provided the following politically correct Texas Two-step.

“We don’t think it’s a competitor to Microsoft Office,” and “It’s casual and sharing, and a better fit to how people use the Web. My guess is many companies in the audience are building products like this or other variants of this using the emerging architecture.” - ZDnet

I would agree “other companies” are also building Web 2.0-like doc apps, although this just means like Google, they will be competing with Microsoft as well.

Don’t get me wrong, I believe the dance is going to come sometime soon. But with these two giants, I really don’t see it being anything close to a Two-step.

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In the same vein of the principle commonly known as KISS or Keep It Simple Stupid, I’ve created KRSSS - Keep Resume Search Simple Stupid.

Why? Well last month I posted “Resume Databases, maximize your investment“, and received emails, calls, and questions asking about resume search tools.

Here are some of the questions I received from hiring companies..

How can we better search our internal database? free resume databases? global databases? manage paid databases? better leverage all paid databases? identify duplicates in all of those databases? collect the necessary search data for OFCCP / EEOC reporting? and the $64,000 question, how can a we search all of those resume databases and perform all of the aforementioned simultaneously with a single search?

All good questions and I have three answers.

TalentHook, AIRS Sourcepoint CE, and infoGIST, which are three incredible resume search platforms and the backbone of the Keep Resume Search Simple Stupid principle.

Keeping it even more simple..

HRworks has painstakingly researched these platforms and created a white paper, providing a great overview and comparison of these stellar resume search tools. David Scheffler, from HRworks, performed the research behind the white paper which was triggered by, relax and don’t go into the fetal position, the Impact of OFCCP Internet Applicant Rule on Job Search Recordkeeping. Yes another OFCCP ruling is giving us tighter reporting and research, believe it or not.

Besides the reporting aspect, these platforms are a “must have” for all recruiters and/or sourcers charged with searching multiple resume databases for talent. Moreover, allowing your company to fully leverage your resume database investments.

One white paper, and three options to help your resume search life and investments become effective!

How much more simple can it get?

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